Consumers tend to find more satisfaction from "experiential purchases" - ranging from massages to family vacations - than material things, according to researchers Thomas Gilovich and Travis J. Carter, associated with Cornell University. They found shoppers, when it comes to material things like flat-screen televisions or music players, often regret their original buying decisions - comparing their purchases to those of other people or fretting about better deals they missed. This is not the case with buying experiences - which is much more subjective.
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